Tuesday, October 21, 2014

Biggest vs. Best: Truth for the Modern Church?

Seth Godin wrote this about businesses, but I wonder if there's a nugget of truth for the modern church:

Biggest vs. best

There's not much overlap.

Regardless of how you measure 'best' (elegance, deluxeness, impact, profitability, ROI, meaningfulness, memorability), it's almost never present in the thing that is the most popular.

The best restaurant, Seinfeld episode, political candidate, brand of beer, ski slope, NASDAQ stock, you name it. Compare them to the most popular.

Big is a choice. So is best.

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